Experience
Lead product designer
Sep 2022
-
Present
Set the experience direction for Superside’s enterprise platform, shaping scalable patterns across customer, subscription, and account management experiences.
Highlights
Set the standard for the new platform experience, partnering with a senior designer to align teams around consistent interaction patterns, information hierarchy, and quality expectations.
Shaped the subscription and account management domain to support enterprise complexity, including team management, budget allocation, analytics, and in-app upgrade flows.
Influenced product strategy and prioritisation by partnering closely with product management to balance experience quality, enterprise requirements, and platform scalability.
Enabled customer self-service at scale by aligning product, success, and go-to-market teams around analytics and in-app workflows.
Created design leverage across the organisation through regular reviews, shared standards, and decision frameworks that improved consistency beyond individual teams.
Senior product designer
Oct 2021
-
Sep 2022
Sole product designer for collaboration features, later expanding the role to establish foundational patterns and working practices as the team scaled.
Highlights
Owned a critical collaboration domain as the only designer, shaping core workflows that supported designer-to-designer collaboration within the platform.
Acted as the primary design partner for product and engineering, translating ambiguity into clear, buildable solutions.
Established early design foundations and initiated design system consolidation to support consistency as new designers joined.
Introduced clearer ways of working between design and engineering, improving alignment and delivery predictability.
The scope and impact of the role expanded organically, leading to promotion to lead product designer.
Design principal (VP)
Jan 2018
-
Oct 2021
Design principal shaping end-to-end customer journeys and experience standards across lending and mortgages for personal and business banking.
Highlights
Defined journey-level experience direction across lending and mortgage products, spanning mobile and desktop platforms.
Aligned multiple product teams around shared experience frameworks connecting customer journeys, operational processes, and delivery ownership.
Created internal models and standards that helped teams reason about complexity at scale.
Led and developed a team of four designers (direct reports), supported by contractors, ensuring quality, consistency, and delivery across a complex portfolio.
Influenced senior stakeholders by grounding experience decisions in customer needs, service design, and operational realities.
Shifted the organisation toward journey-led thinking, reducing fragmentation across large, interconnected product areas.
Experience design lead
mortgages
Jan 2017
-
Jan 2018
Set the experience direction for Superside’s enterprise platform, shaping scalable patterns across customer, subscription, and account management experiences.
Highlights
Set the standard for the new platform experience, partnering with a senior designer to align teams around consistent interaction patterns, information hierarchy, and quality expectations.
Shaped the subscription and account management domain to support enterprise complexity, including team management, budget allocation, analytics, and in-app upgrade flows.
Influenced product strategy and prioritisation by partnering closely with product management to balance experience quality, enterprise requirements, and platform scalability.
Enabled customer self-service at scale by aligning product, success, and go-to-market teams around analytics and in-app workflows.
Created design leverage across the organisation through regular reviews, shared standards, and decision frameworks that improved consistency beyond individual teams.
Earlier experience
2010
-
2015
User and customer experience designer at Barclays, contributing to cross-platform digital banking journeys and service design initiatives
UX designer at Vodafone Group Services, leading cross-market mobile experiences and shared information architecture frameworks.
Early career experience in digital agencies and UX consulting.
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